Source: Sensor Tower, 6th July 2018
I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Wednesday, 18 July 2018
Pokémon GO has generated an estimated $1.8bn in payments from players in 2 years
"Released two years ago today, Niantic’s Pokémon GO became an overnight sensation. While the fervor has subsided in the 24 months since that game-changing day, players worldwide continue to spend more than $2 million per day in their quest to catch those original Pokémon and the dozens that have been added since launch. This has led to the game reaching $1.8 billion in player spending, according to the latest Sensor Tower Store Intelligence estimates, having crossed the $1 billion milestone in January 2017."
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