An appearance on Dragon's Den generated 1.4m 'hits' for ThePresentClub

"I'm so disappointed that the website crashed last night, we receievd 1.4 million hits, not bad for 4.3 million viewers of Dragons' Den."
Source:  Georgette Hewitt, Founder of The Present Club, writing on Facebook, 1st August 2011
Note:  'Hits'..?  Let's assume she means page impressions.  The site apparently went down as a result of all the traffic while the programme was on air