Digital Stats

I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall

Showing posts with label multi-screen. Show all posts
Showing posts with label multi-screen. Show all posts
Friday, 1 July 2016

TV out-performs digital for ad attention and recall

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"Speaking at the annual Nielsen Consumer 360 event, the Council for Research Excellence (CRE) unveiled findings from a new platform usa...
Friday, 21 November 2014

Multi-Screening is now mainstream in Europe

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"During peaktime viewing in the UK, 74 per cent claim to have picked up an internet connected device during TV ad breaks, with very lit...
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