Showing posts with label location. Show all posts
Showing posts with label location. Show all posts
Monday, 25 February 2019

Burger King's 'Whopper Detour' campaign drove 1.5m app downloads

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"Burger King boosted downloads of its mobile app by 1.5 million with its "Whopper Detour" stunt campaign that offered 1-cent ...
Tuesday, 30 January 2018

Foursquare supplies location technology to over 125,000 developers

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"While the unbundling effort was a risky bet, it seems to have paid off for the company. Both apps have over 50 million monthly active ...
Monday, 18 September 2017

Amazon's price cuts at Whole Foods boosted footfall by 25%

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"Amazon.com Inc.’s splashy takeover of Whole Foods, complete with deep price cuts, did more than bring a surge of publicity to the chai...
Tuesday, 31 January 2017

Pokémon Go generated an estimated $950 million in revenues in 2016

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"Pokémon Go generated an estimated $950 million in revenues in 2016, according to a report by market researcher App Annie. Niantic Lab...
Tuesday, 31 May 2016

Mobile location data in the US is accurate to about 30m

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""PlaceIQ commissioned independent research from Findyr, a global technology company that provides brands with custom data and ana...
Monday, 30 March 2015

Ads on Waze led to a 53% uplift in likelihood to visit a location

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"Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to ...
Friday, 27 June 2014

World Cup Checkins on Facebook

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Data from Facebook Post by Sports on Facebook . Or, as a summary Most fans at #WorldCup based on Facebook check-ins: #USA...
Monday, 23 September 2013

What Americans do on their mobile phones

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Click to enlarge Source:   Pew Internet & American Life Project, Cell Phone Activities 2013, 19th September 2013
Monday, 12 August 2013

Foursquare has 160 employees

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"Foursquare’s CEO and founder Dennis Crowley told [FastCompany's Austin] Carr that his company has 160 employees. The old rule of t...
Tuesday, 16 July 2013

Approximately 30% of Google searches have some component of location

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"ScienceOmega.com journeyed to Bletchley Park to attend the Map Maker launch. Speaking at the event was Jessica Pfund, Maps Product Man...
Wednesday, 26 June 2013

Frequency of activities like texting carried out on smartphones and mobiles in the UK

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Click to enlarge Source:   The Deloitte Consumer Review - Beyond The Hype: The True Potential of Mobile, June 2013 (UK data only) No...
Wednesday, 12 June 2013

Google bought Waze for $1.3 Billion

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"In a bid to outsmart traffic, Google has bought the crowd-sourced navigation app Waze, a Tel Aviv-based start-up. The search giant re...
Thursday, 9 May 2013

Social traffic & navigation app Waze has 45 million users

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"For those who don’t know, Waze is a social traffic and navigation app that is based on a large community of tens of millions of driver...
Monday, 11 March 2013

Grindr has more than 5 million users

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"It is easy to write off Grindr — a location-based dating application for gay men — as a hookup application because, well, that is what...

90% of national advertisers on the xAd US mobile network take part in 'conquesting'

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"I had an interesting catch-up call with xAd this morning. We discussed a number of trends and metrics that the company is seeing in di...
Wednesday, 28 November 2012

Foursquare users have checked in 3 billion times

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"Foursquare has seen phenomenal growth over usage of its service. This week, it announced that it counted its 3 billionth check-in. Not...
Friday, 5 October 2012

More than a million businesses use the Foursquare merchant platform

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"Community: Over 25 million people worldwide Over 2.5 billion check-ins, with millions more every day Businesses: Over a million usin...
Friday, 21 September 2012

There were over 600,000 check ins at London 2012 Olympic venues on Facebook

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This just in. 623,957 check ins to Olympic venues during the Olympic Games on Facebook. About 10% of that number on Foursquare. — Alex Bal...
Friday, 14 September 2012

19 million drivers are covered by 'black box' car insurance

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"Google recently announced huge steps forward with their self-driving cars, and while we may not have reached the future automobiles en...
Friday, 22 June 2012

53% of smartphone users are buying with their phones

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" The study found that over 71 per cent of smartphone users across all four countries (YK, France, Germany & Sweden) are researchin...
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