Digital Stats

I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall

Showing posts with label footfall. Show all posts
Showing posts with label footfall. Show all posts
Friday, 22 February 2019

A campaign on Spotify increased visits to Baskin-Robbins by 12%

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"Baskin-Robbins saw a 12% lift in store visits — 4.3-times industry benchmarks — from an ad campaign on music streaming service Spotify...
Thursday, 15 June 2017

Pokemon GO has sent more than 500 million visitors to McDonalds in Japan

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"Pokémon GO-maker Niantic says it has driven 500 million visitors to sponsored locations like McDonald’s Japan where gamers can score a...
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