Showing posts with label demographics. Show all posts
Showing posts with label demographics. Show all posts
Monday, 5 August 2019

The median age of golf fans is 64, EPL is 43, and eSports is 25

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"The median age of golf fans is 64, for English Premier League football it is 43 and for eSports it’s 25. Fortnite skews even younger, ...
Tuesday, 30 July 2019

All of the top 100 players at the Twitch World Cup were male

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"This weekend the best Fortnite players in the world gathered at Flushing Meadows in New York to compete in the game’s first ever World...
Monday, 8 July 2019

"2018/19 saw the steepest year-on-year drop in the amount of broadcast TV watched by under 35s [in the UK] on the TV set"

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"Changes in how people consume media continue to be rapid and profound, especially so among younger audiences. 2018/19 saw the ste...
Tuesday, 29 May 2018

Over 10% of spending on toys is adults buying things for themselves

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"The profitable ‘kidults’ market is continuing to grow as new data reveals that adults spent £383 million on toys for themselves in 201...
Monday, 10 July 2017

Watching on-demand television is increasingly popular in the UK, especially among younger viewers

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" Television viewing is changing, but the PSBs remain at the heart of the overall audience experience The television landscape is chan...
Monday, 3 July 2017

The most missed media device in the UK by age, 2017

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Source:   Ofcom's Media Use & Attitudes survey, June 2017 Pdf here
Monday, 26 June 2017

Americans spend more time alone as they get older

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Source:   The Atlas, June 2017
Wednesday, 26 October 2016

Viewing of user generated by broadband users in the US, by age

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Source:   Parks Associates, 6th October 2016 Note - 21+ days per month means they watch user generated video on 21 days a month or mo...
Wednesday, 27 July 2016

The demographics of US Pokemon Go players in the US

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Source:   Data from Survey Monkey Intelligence, reported by Forbes, 26th July 2016 Note - Caveat Emptor - I suspect this might be quite...

Time spent with media by adults in the US

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Source:   Data from Nielsen, reported in blog post, 18th July 2016
Wednesday, 9 December 2015

The average age of readers of the print editions of British newspapers

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Source:   The Media Briefing, 14th August 2014, based on data from the newspapers' own advertising information (More data in the fu...
Tuesday, 24 November 2015

Time spent with media per day in India

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Source:   Data from TNS, reported by Next Big What, 20th November 2015
Wednesday, 11 November 2015

18% of British internet users use ad blockers

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"The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that 18% of British ad...
Thursday, 15 October 2015

Social media use in the US, 2005-2015

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Lots more charts in the full report Source:   Report by Pew Internet & American Life Project, 8th October 2015 Full report here
Monday, 17 August 2015

Men spend more time using laptops; women spend more time using mobiles

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Source:   Ofcom's Communications Market Report, August 2015 Full report  here All charts  here

Frequency of taking selfies by photo takers in the UK, 2015

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Source:   Ofcom's Communications Market Report, August 2015 Full report  here All charts  here

UK mobile app usage by type, by age of user

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Source:   Ofcom's Communications Market Report, August 2015 Full report  here All charts  here

Daily viewing of short-form video clips by age in the UK, 2015

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Source:   Ofcom's Communications Market Report, August 2015 Full report  here All charts  here
Monday, 27 July 2015

Online video sources in the US account for as much share of viewing as live TV & DVR

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"The latest wave of Hub’s “Decoding the Default” study reveals important shifts in consumers’ go-to source for TV content. Among those ...
Thursday, 14 May 2015

28% of smartphones in the US are sold to people who earn less than $30,000 a year

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"As U.S mobile phones sales transition to predominately smartphones, buyers have become significantly older and less affluent.  For the...