Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Monday, 13 September 2021

NBC has almost sold out of TV ad spots for Super Bowl 2022

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"The 2021 NFL season hasn’t even begun yet, and NBC is almost finished with its ad sales for Super Bowl 56—more than five months before...
Monday, 11 January 2021

Carat Trends 2021

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 Carat's Trends for 2021 - 12 trends to help navigate the next few years. Carat Trends 2021 - The Year of Emotionally Intelligent Ma...
Tuesday, 5 January 2021

Amazon is expected to make over $20 billion in ad revenues in 2020

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 "Amazon’s advertising division is pulling in big bucks as its marketplace merchants jockey for position amid the pandemic-fueled eComm...
Friday, 5 June 2020

The US was the top spending market for AVOD in 2019

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Top five countries by AVoD expenditure ($ million) Ranking Country 2019 1 USA 7,998 2 China 6,777 3 United Kingdom 1,620 4 ...
Thursday, 26 September 2019

11% of product views on Amazon come from sponsored posts

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"It’s never been more difficult to sell stuff on Amazon. Last year, Recode reported how Amazon had, over time, stuffed its search resu...
Wednesday, 21 August 2019

Addressable TV advertising is more engaging and more effective

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"To understand the impact of addressable TV on both consumer viewing and ad engagement, Sky Media partnered with BVA BDRC, Differentolo...
Tuesday, 30 July 2019

Facebook's revenues grew 28% year on year in Q2 2019

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"Facebook reported a 28% revenue gain to $16.9 billion in Q2 from a year earlier, as the social media giant shook off negative headline...
Monday, 25 February 2019

Amazon spent $8.2bn on marketing in 2018

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"Amazon hiked its marketing spend by 30% to $8.2bn (£6.3bn) last year, making it a serious challenger to Procter & Gamble and Unile...

Burger King's 'Whopper Detour' campaign drove 1.5m app downloads

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"Burger King boosted downloads of its mobile app by 1.5 million with its "Whopper Detour" stunt campaign that offered 1-cent ...
Friday, 22 February 2019

A campaign on Spotify increased visits to Baskin-Robbins by 12%

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"Baskin-Robbins saw a 12% lift in store visits — 4.3-times industry benchmarks — from an ad campaign on music streaming service Spotify...
Thursday, 7 February 2019

Facebook has 1.5bn daily active users; 93% of ad revenue is mobile

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"Daily active users (DAUs) – DAUs were 1.52 billion on average for December 2018, an increase of 9% year-over-year. Monthly active use...
Monday, 1 October 2018

Ads for Subway, targeted on the weather, helped drive a 31% increase in store visits

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"Subway came to IBM Watson Advertising with the goal of driving an increase in store visits. They were interested in leveraging the con...
Monday, 10 September 2018

Nike's online sales rose 31% following its 'Colin Kaepernick' ad

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"Talk of Nike Inc. sales taking a hit from the company’s decision to put ex–NFL player Colin Kaepernick at the center of its latest “Ju...
Monday, 3 September 2018

More than 70,000 Twitter users are blocking major brands on Twitter

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"More than 71,000 Twitter users have started blocking hundreds of major brands, including Nike, Pepsi, Uber and McDonald's, in a bo...
Wednesday, 18 July 2018

Netflix pays an estimated $100 to get a new subscriber in the US

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"Netflix’s cost of adding new subscribers on its home soil in the US has rocketed in recent years, reaching $100 (€86) per net new subs...
Monday, 18 June 2018

US Podcasting ad revenue exceeded $300m in 2017

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"U.S. podcast ad revenue hit an estimated $314 million in 2017, an 86% increase from $169 million in 2016, according to findings from t...
Monday, 30 April 2018

Approximately 15% of the time spent watching YouTube is on TVs

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"Technology has evolved in the last few years to give viewers a lot of convenient ways to watch internet video on a television screen. ...
Friday, 5 January 2018

Spending on apps and advertising on Apple's App Store was more than $100m a day for the whole of 2017

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Spending on apps and advertising on the App Store now running at more than $100 million/day (sustained over one year.) pic.twitter.com/C7h...
Tuesday, 19 December 2017

Unilever & Nestle get a return of £2 for every £1 spend on digital display ads in the UK

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"On average, for every £1 Unilever and Nestlé spend on display ads in the UK both brands return almost double in sales, according to da...

79% of web sites track visitors - & 10% send data back to 10 or more companies

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"A new study from Ghostery, an anti-tracking tool, shows that an overwhelming majority (79%) of websites globally are tracking visitors...