Showing posts with label Ad-Spend. Show all posts
Showing posts with label Ad-Spend. Show all posts
Tuesday, 5 January 2021

Amazon is expected to make over $20 billion in ad revenues in 2020

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 "Amazon’s advertising division is pulling in big bucks as its marketplace merchants jockey for position amid the pandemic-fueled eComm...
Friday, 5 June 2020

Digital ad expenditure in Europe reached €64,8bn in 2019

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"IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virt...
Tuesday, 4 June 2019

Digital ad spend across Europe grew to €55bn in 2018

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"IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact co...
Wednesday, 24 April 2019

Mobile accounted for 51% of UK digital ad spend in 2018

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"IAB UK, the trade association for digital advertising, has today announced the results of the latest IAB UK and PwC Digital Adspend st...
Monday, 25 February 2019

Amazon spent $8.2bn on marketing in 2018

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"Amazon hiked its marketing spend by 30% to $8.2bn (£6.3bn) last year, making it a serious challenger to Procter & Gamble and Unile...
Thursday, 18 October 2018

UK online ad spend rose to £6.4bn in H1 2018

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"UK advertisers spent £6.4bn on digital advertising in the first half of 2018, according to the latest results of the IAB UK and PwC...
Monday, 18 June 2018

US Podcasting ad revenue exceeded $300m in 2017

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"U.S. podcast ad revenue hit an estimated $314 million in 2017, an 86% increase from $169 million in 2016, according to findings from t...
Tuesday, 29 May 2018

Digital ad spend in Europe doubled from 2012 to 2017

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"At its annual Interact conference today, IAB Europe announced that digital advertising grew 13.2% in 2017 to €48bn, driven by strong g...

UK digital ad spend rose 14% to £11.55bn in 2017

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"Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the ...
Monday, 5 February 2018

Mobile ad spend is higher than TV ad spend in the UK

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"The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to ...

Amazon's ad revenue is the same as Twitter and Snap combined

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"Advertising is still just a small piece of Amazon’s growing empire. But “small” is relative. In 2017, the company’s ad business genera...
Tuesday, 17 October 2017

UK digital ad spend rose 13.8% Y-o-Y to £5.56bn in H1 2017

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"Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ev...
Tuesday, 30 May 2017

European digital ad spend rose to over €40bn in 2016

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"At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itsel...
Wednesday, 3 May 2017

US digital ad spend rose to $72.5bn in 2016; >50% was mobile

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"Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according t...
Wednesday, 12 April 2017

UK Digital Ad Spend exceeded £10bn in 2016; Mobile up 51%

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"17.3pc rise is highest annual growth rate for 9 years • Mobile driving almost entire growth, up 51pc • Mobile video the fastest grow...
Monday, 7 November 2016

Mobile now accounts for nearly half of US digital ad spend

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"IAB (Interactive Advertising Bureau) announced today that digital advertising revenues in the United States for the first half of 2016...
Wednesday, 12 October 2016

Mobile ad spend has overtaken desktop ad spend in the UK

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"Driven by mobile, digital advertising continues to prove its worth to advertisers who increased spend 16.4%¹ in the first half of 2016...
Friday, 1 July 2016

Google & Facebook 'get 75% of all new online ad spending'

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"The bulk of spending by brands on digital advertising is going to Google and Facebook. Combined, they accounted for 75 per cent of all...
Thursday, 12 May 2016

Digital ad spend in Europe grew to €36.2bn in 2015, overtaking TV

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At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to a market value of €3...
Friday, 29 April 2016

US Digital Ad Spent hit $59.6bn in 2015

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"U.S. digital advertising revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertisi...