I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Tuesday, 29 April 2014
Average daily frequency of app usage March 2013 & March 2014
Source: Data from Flurry, reported in their blog, 22nd April 2014
Based on analysis of 500,000 apps across 1.3bn devices
What it means is that the bulk of devices (56%) open apps fewer than 16 times per day, but there is a rising number (31%) of super users who open apps 16-60 times, and some (13%) who open more than 60 times.
I'd be an addict on my phone and a regular user on my tablet
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