See the link for an infographic with more data
I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Wednesday, 7 August 2013
20 million Britons play mobile games each month
"Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis. As smartphone gamers have a higher propensity to recall seeing and tapping on in-game advertising, compared to the average browser and app user, one wonders why brands aren’t exploiting this channel more. Conversely, TV advertising is targeting an increasingly distracted audience with 64% of mobile gamers playing in their living room and 4 million playing mobile games whilst watching TV."
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