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I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Friday, 17 August 2012
The average American buys 64 items of clothing a year
"The average American buys 64 pieces of clothing a year. That’s more new tank tops and jeggings than there are weeks in which to wear them. And we buy those items, often, with the tacit understanding that the pullover purchased in January isn’t going to make it to Christmas — or even spring equinox. Elizabeth L. Cline has one such typical American wardrobe. As she admits in her new book “Overdressed: The Shockingly High Cost of Cheap Fashion,” an eye-opening exploration of our mania for bargain-basement fashion: “I paid less than $30 per item on average for each piece of clothing in my closet. Most of my shoes cost less than $15.” She describes an inventory of, “socks and underwear notwithstanding,” some 364 pieces of clothing."
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