Source: Press release from iModerate Research Technologies, 26th March 2012
I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Monday, 26 March 2012
People who engage with social media while watching TV watch more live TV as a result
"A new study from iModerate Research Technologies, a leading qualitative research firm, shows the tremendous impact Social TV, the act of connecting with people via social networks while watching television, has on viewing. The hybrid, qualitative-quantitative study with males and females who engage in Social TV at least once a week uncovered that 58% of heavy engagers (more than 10 times a week) watch more live TV because they need to be part of the conversation in real-time. According to the study, Social TV has also made these viewers into more active consumers and influencers. To that end, a third of respondents said their primary reason for engaging in Social TV was either to give feedback to the television network or show support for their television program."
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