Source: AdAge, 6th February 2012
I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Thursday, 9 February 2012
Unilever's digital campaigns yield 'over $3 in revenue for each $1 spent'
"Unilever Chief Financial Officer Jean-Marc Huet also mentioned his company's 15% increase in digital spending last year vs. a 2% increase overall in the context of spending efficiency in a Feb. 2 investor meeting. That follows a December investor presentation by Chief Marketing Officer Keith Weed in which he noted several digital programs that produced north of $3 in revenue for each dollar spent."
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