I love the smell of data in the morning!
Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com -
All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Friday, 7 October 2011
There is almost no correlation between click through rates of ads and offline sales
(Sales lift on the Y axis, CTR on the X axis. The random scatter shows that there is little correlation)
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