More than 600m people used online music services in China in 2010

"Despite China’s online music market being plagued by piracy, the country’s online music industry saw a 14 percent increase in profits in 2010 over the previous year, 90 percent of which came from mobile downloads.
According to a report released by  China’s Ministry of Culture, online music content and service providers earned around 2.3 billion yuan ($349.8 million) last year, a 14.4 percent jump from 2009. 2.02 billion yuan, or a huge 90 percent of the total revenue, came from wireless music services via mobile phones, including ringtone and music downloads — a year-on-year rise of 9.8 percent. While the revenue from online music services via personal computers remained a meager 280 million yuan, it increased significantly year-on-year by 64 percent, said the report.
More than 600 million people, or 70 percent of mobile phone subscribers, used music services in China which resulted in 27.9 billion yuan in revenues for telecom companies that charge for online music services."

Source:  Data from CNNIC, reported by The Next Web, 10th March 2011