Source: Data from Nielsen, reported by MediaPost, 17th March 2011
I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Monday, 28 March 2011
American online video viewing time rose 45% per viewer Y-o-Y in January 2011
"According to a recent release by Nielsen, online video usage in the U.S. is up considerably from the same time last year, as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Although the number of unique online video viewers only increased by 3.1% from last January, level of activity was up as viewers streamed 28% more video and spent 45% more time watching. Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams."
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