I love the smell of data in the morning!
Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com -
All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Friday, 7 January 2011
The Yeo Valley marketing campaign in the UK in 2010 had a huge impact on sales
Click to enlarge
Source: Nielsen Soundtrack Data, revealed in a blog post by their agency, BBH, 6th January 2011
(More info in the full blog post)
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