I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
Thursday 4 June 2009
US newspaper advertising sales fell by 28.3% in the first three months of 2009
"In the worst quarter in modern history for American newspapers, advertising sales fell by an unprecedented 28.3% in the first three months of 2009, plunging sales by more than $2.6 billion from the prior year.
Statistics posted without publicity on the website of the Newspaper Association of America show that print ad sales fell by a historic 29.7% to $5.9 billion in the first period of this year and that online sales fell a record 13.4% to $696.3 million.
The worst percentage decline was in the highly profitable classified advertising category. which dived 42.3% to produce slightly less than $1.5 billion in sales."
Source: Newsosaur blog, 1st June 2009, citing data from the Newspaper Society of America
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