Monday, 25 February 2019

The number of homes with only one paid video subscription is falling

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"The number of people with more than one online streaming service is continuing to grow according to the latest consumer research from ...

The Super Bowl caused Netflix viewing to drop by 30%

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"Super Bowl 53, which saw the New England Patriots defeat the LA Rams in a poorly received contest, had a profound effect on Netflix us...

Amazon spent $8.2bn on marketing in 2018

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"Amazon hiked its marketing spend by 30% to $8.2bn (£6.3bn) last year, making it a serious challenger to Procter & Gamble and Unile...

450m people played a CNY game on Alipay in February 2019

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"Chinese tech giants reported more user participation in the digital "red envelopes" during the Spring Festival holiday as Ch...

Burger King's 'Whopper Detour' campaign drove 1.5m app downloads

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"Burger King boosted downloads of its mobile app by 1.5 million with its "Whopper Detour" stunt campaign that offered 1-cent ...

Spotify spent nearly $340m to buy podcasting companies Gimlet and Anchor

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"Spotify  doubled down on podcasts last week with a double deal to buy podcast networks Gimlet and Anchor. Those acquisitions were init...

Peppa Pig 'is teaching American kids to speak with an English accent'

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"A British show for children is allegedly warping American toddlers’ speech toward “Mummy” and “to-mah-to,” according to several parent...
Friday, 22 February 2019

A campaign on Spotify increased visits to Baskin-Robbins by 12%

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"Baskin-Robbins saw a 12% lift in store visits — 4.3-times industry benchmarks — from an ad campaign on music streaming service Spotify...
Friday, 8 February 2019

97% of US smart speaker households only own one brand

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"New research from Parks Associates finds smart speakers inspire strong brand loyalty among owners—97% of smart speaker households own ...

1/3 of American Millennials joined a boycott in 2018

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"In the past year, 33% of millennials and 35% of Gen Xers boycotted a company or product they had previously spent money on, according ...

The New York Times made profits of over $50m in 2018

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"Today’s news that The (failing?) New York Times reported net income of $55.2 million, after losses a year earlier — and that its digit...
Thursday, 7 February 2019

BritBox has more than 500,000 subscribers

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"BritBox, the US SVoD service from BBC Studios, the commercial arm of the BBC, and ITV, the UK’s biggest commercial broadcaster, has su...