Digital Stats

I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall

Tuesday, 19 December 2017

Sony has sold more than 2m Playstation VR headsets

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"Sony released some new stats today detailing the progression of sales for its PS4 console and PS VR headset systems. The numbers that ...

There were over 17bn live video chats on Messenger in 2017

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"Overall, there were 17 billion realtime video chats on Messenger, marking two times as many video chat sessions in 2017 compared to 20...

The videos that get the most engagement on Facebook are food videos

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Source:  Buzzsumo blog, 23rd August 2017

Unilever & Nestle get a return of £2 for every £1 spend on digital display ads in the UK

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"On average, for every £1 Unilever and NestlĂ© spend on display ads in the UK both brands return almost double in sales, according to da...

79% of web sites track visitors - & 10% send data back to 10 or more companies

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"A new study from Ghostery, an anti-tracking tool, shows that an overwhelming majority (79%) of websites globally are tracking visitors...

A six year old is making an estimated $11m a year as a toy reviewer on YouTube

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"Ryan, the 6-year-old "host" of Ryan ToysReview, a popular toy-review channel on YouTube, is also reportedly a multi-milliona...

Publishers are losing millions of dollars a day due to fraudulent inventory

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"A new study has found massive volumes of counterfeit inventory across global display and video exchanges. The study, which was conduct...
Tuesday, 5 December 2017

Starbucks' loyaltry programme has 13.2m members in the US

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"Mobile payments accounted for 30 percent of transactions in U.S. stores during the company’s third quarter, which was up from 29 perce...

NatGeo's Safari Live had 220m views on Facebook in 3 months

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"From August 3 to October 31, 2017, National Geographic's Safari Live garnered 220 million total views on Facebook Watch, 187,000 s...

Mobile had its first $2bn day in the US on Cyber Monday 2017

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"Mobile had its first-ever $2bn shopping day in the US on Cyber Monday, helping drive online sales to its largest total in history of $...

30,000 organisations use Facebook's Workplace network

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"Workplace by Facebook, which started with browser and mobile-only applications but since October is available as a desktop app, is the...

Waymo's autonomous vehicles have driven 4 million miles

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"Waymo continues to press its lead in terms of actual miles driven on roads, which is potentially the most important metric out there w...
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