Thursday 17 December 2015

93% of Brazilian internet users use WhatsApp

"Brazilians had complained bitterly on social media about the suspension of WhatsApp, which is a hugely popular app used by many to communicate with family, friends and colleagues both inside of Brazil and abroad.
Ninety-three per cent of the country's internet population use WhatsApp, according to the TechCrunch website, with many young and poor Brazilians taking advantage of its free text message and internet telephone service.
Within hours of the suspension being coming into force, the hashtag #Nessas48HorasEuVou (#Inthese48hoursIwill) began trending on Twitter, with Brazilians joking about all the things they would do during the suspension."
Source:  BBC News, 17th December 2015

10 Trends for 2016



Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.

The trends for 2016 are all growing in importance, and will all have implications for clients.

This year’s trends involve two big themes:

The rise of closed, competing ecosystems

The development of artificial intelligence and actionable measurement

I hope that you find the presentation useful and informative!

Wednesday 16 December 2015

Use of wearable devices in major markets



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

Mobile data volumes 2009-2014 in major markets



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

Average minutes of broadcast TV watched per day 2013-4 in major markets



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

The number of apps downloaded per month in major markets



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

Regular smartphone communication methods in major countries



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

Time between waking and checking smartphone in major markets



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

Claimed changes in watching DVDs/Blu-rays in major markets



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

Use of non-broadcaster subscription VOD services in major countries



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

Regular use of different media & devices in major countries



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

Ownership and use of devices in major countries



Source:  Ofcom's International Communications Market Report, December 2015
Full document is here

Wednesday 9 December 2015

Online advertising grew 9.7% Y-o-Y to €16bn in Europe in H1 2015

"IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark H1 2015 report1. The report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from €14.6bn in H1 2014 and is expected to reach almost €34bn for the full year.
The H1 2015 report reveals that CEE helped to drive the growth with a double-digit increase of 12.9% whilst the more mature markets in Western Europe also experienced a growth of 9.3%.
Display advertising now accounts for €5.6bn of all online advertising spend with a growth rate of 13.0% and indeed in Western Europe display experienced a 12.6% growth, the highest of all formats, suggesting an improvement in targeting, formats and data strategies for brand advertising.
Mobile continues to takes a more central role in consumer’s lives and 61% of European consumers now use a smartphone2. It is no surprise then that mobile display advertising spend increased 57.5% surpassing the €1bn in the first half of this year and accounting for 24% of all display advertising. Video also continues to flourish surpassing the €1bn mark as publishers develop their video monetisation strategies."

The average age of readers of the print editions of British newspapers



Source:  The Media Briefing, 14th August 2014, based on data from the newspapers' own advertising information
(More data in the full article)

Tuesday 8 December 2015

Monday 7 December 2015

The top trends on Twitter in 2015

MUSIC

1. #OneDirection
2. #GOT7
3. #NowPlaying
4. #EXO
5. #FifthHarmony
6. #방탄소년단
7. #iHeartAwards
8. #MTVEMA
9. #VMA
10. #BigBang

TV

1. #KCA
2. #TeenChoice
3. #ALDubEBTamangPanahon
4. #더쇼
5. #AMAs
6. #TheWalkingDead
7. #Empire
8. #PLL
9. #RisingStar
10. #BieberRoast

TECH

1. #iPad
2. #SoundCloud
3. #Android
4. #Periscope
5. #iPhone
6. #Amazon
7. #YouNow
8. #Apple
9. #startup
10. #Twitter

NEWS

1. #jobs
2. #Quran
3. #ISIS
4. #PrayForParis
5. #LoveWins
6. #CharlieHebdo
7. #JeSuisCharlie
8. #BlackLivesMatter
9. #地震
10. #SandraBland

POLITICS

1. #tcot
2. #LoveWins
3. #auspol
4. #leadership
5. #GOPDebate
6. #WakeUpAmerica
7. #cdnpoli
8. #UniteBlue
9. #Obama
10. #GE2015

SPORTS

1. #الاهلي
2. #MUFC
3. #LFC
4. #HalaMadrid
5. #NFL
6. #NBA
7. #CFC
8. #WWE
9. #MLB
10. #Football

PASTIMES

1. #Love
2. #Art
3. #Fashion
4. #Photography
5. #TFW
6. #Travel
7. #Selfie
8. #TBT
9. #LOL
10. #Food

STARS

1. #ArianaGrande
2. #OrianaSabatini
3. #DulceMaria
4. #PITTY
5. #DemiLovato
6. #Anitta
7. #MartinaStoessel
8. #SelenaGomez
9. #PeterLanzani
10. #PAULOCASTAGNOLI

See all the other highlights, most re-tweeted tweets and more here