Sunday, 31 May 2009

LOLcats was sold for $2m in 2008

"Huh bought the LOLcat site for $2 million last year from Hawaiians Eric Nakagawa and Kari Unebasami"
Source: Seattle Weekly, 19th April 2009

Friday, 29 May 2009

Around 7m people in the UK are involved in illegal downloads

"Around seven million people in the UK are involved in illegal downloads, costing the economy tens of billions of pounds, government advisers say. Researchers found 1.3m people using one file-sharing network on one weekday and estimated that over a year they had free access to material worth £12bn."
Source: Strategic Advisory Board for Intellectual Property(SABIP), quoted by the BBC, 28th May 2009

Japan has the highest advertised broadband speeds

Source: OECD, cited by the BBC, 26th May 2009

Tuesday, 26 May 2009

The internet is the largest advertising medium by revenue in Denmark

"The internet has surpassed television and national press to become Denmark's largest advertising medium by revenue, with online adspend reaching €393 million ($551m; £346m) in 2008, compared with TV's total of €326m for the year.
Figures from Reklameforbrugsunders√łgelsen, which tracks adspend levels in Denmark, show that total advertising expenditure in the country amounted to €1.9bn over last year as a whole."
Source: ADOI Magazine, 26th May 2009, citing WARC

Friday, 22 May 2009

20% of sales of songs from Pandora come from the iPhone App

"Users are buying about a million songs a month now from these affiliate links on Pandora, CTO Tom Conrad tells me. Of those, a solid 20% are coming directly from Pandora’s iPhone app, which includes an easy link to open the iPhone’s iTunes app, and buy a track."
Source: Pandora CTO Tom Conrad, in Techcrunch, 7th May 2009

Thursday, 21 May 2009

20 hours of video are uploaded to YouTube each minute

"In mid-2007, six hours of video were uploaded to YouTube every minute. Then it grew to eight hours per minute, then 10, then 13. In January of this year, it became 15 hours of video uploaded every minute, the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week.
Now, 20 hours of video are uploaded to YouTube every minute, and it is a testament to the fact that you've made YouTube your online video home."
Source: YouTube blog, 20th May 2009
In September 2008 the number was stated at 13 hours per minute

Monday, 18 May 2009

Mobile ad spend doubled in the UK in 2008

"The total figure for expenditure on mobile advertising in the UK reached a total of £28.6 million, an increase of 99.2% year on year.
The study further broke down this total:
- Paid-for-search advertising
on the mobile internet accounts for £14.4 million, 50.2% of all mobile advertising spend
- Mobile display advertising – which includes banners, text links, tenancies pre/post roll and in-game – accounted for £14.2 million in 2008, 49.8% of all mobile advertising spend."
Source: IAB/PwC, cited by MobiAdNews, 12th May 2009

Friday, 8 May 2009

iPhone applications are used an average of 20 times each

"Greystripe has dissected the usage patterns of 600 free, ad-supported iPhone applications in its ad network to come to a number of conclusions about consumers habits on the iPhone. Generally, it found that while usage may be intense, applications have a limited lifespan.

Here are the findings:

—Time spent per iPhone app session: an average of 9.6 minutes.
—Total number of times applications are accessed: 19.9 times before consumers stop using them.
—Users with household incomes above $165,000: 15 percent.
—Gender breakdown: 52 percent male and 48 percent female."

Source: Greystripe, cited in mocoNews, 28th April 2009

Tuesday, 5 May 2009

>20% of 1st day sales of a new Jimmy Eat World live album came from their twitter followers

"In the first day of release, Twitter led the traffic drivers to the Jimmy Eat World site, with more than 22% of all traffic coming straight outta Twitterland. Twitter was third as a driver of revenue, though, driving just over 20% of all sales."
Source: Topspin blog 3rd May 2009. See full post for background

Saturday, 2 May 2009

There is little correlation between the top films for box office and the top films for piracy

Click to enlarge

Chart & sources here:
Clearly you can argue that if someone illegally downloads a film they are less likely to pay to see it in the cinema.